Preventive Care with Dr. Jason Coe: Tips for Communicating Its Value to Your Human Clients

In the second episode of this two-part series, Tails from the Lab cohosts Dr. Brad Ryan and Dr. Holly Brown welcome back Jason Coe (DVM, PhD), a leading expert in veterinary clinical communication and professor at the Ontario Veterinary College back to the podcast.

Preventive care diagnostics — including infectious disease screening, fecal testing, and comprehensive wellness panels like CBC, chemistry profiles, and urinalysis — are vital tools for early disease detection. But how do veterinary teams effectively communicate the value of these tests to pet owners in a way that resonates and motivates action?

The conversation about relationship-centered preventive care continues as Dr. Coe delves into the art and science of communicating preventive care diagnostics and wellness testing in veterinary practice.

Hosts: Holly Brown (DVM, PhD, DAVCP) and Brad Ryan (MSc, DVM, MPH)

This episode includes a guest appearance. Our guest was compensated for their participation.

Tails from the Lab is a production of Antech Diagnostics™️. The intent of this podcast is to provide education and guidance with the understanding that any diagnostic testing and treatment decisions are ultimately at the discretion of the attending veterinarian within the established veterinarian-patient-client relationship.